Great new video for the song 'Young Love' by Mystery Jets. Its ever so charming and fits the song perfectly. I love the subtle use of typography. Heres what the director James Copeman had to say about it:
"I had a lot of contrasting ideas: retro performance video, synchronised swimming, split screens and typography.
Then my friend Dan Sutherland showed me references from a mood board. One of the images was of a guy lying on the floor shot from really high up. It made think. Blaine the lead singer has difficulty walking without crutches. This way the the whole band could move and dance and perform together.
At first I only intended to see the band members, and tried to avoid seeing the 'helpers'. But when it became obvious we would see them I decided to give them more of a role, like dressing the set, or even holding instruments and mics for the band.
A welcome side affect of shooting down on the floor was the band members and Laura couldn’t see us, so they relaxed infront of the camera and started to be silly and have fun, and I was able to capture a really natural and fun performance from them".
