To me Graphic Design is the culmination of information and aesthetic. The job of the graphic designer is to interpret and change information so it can be related to through a visual approach. It is all about problem solving in that you have to constantly think about your audience. Who are they and what can you do to help or hinder their understanding? Because of this appropriateness is key. There is no point doing something simple if your message requires work to be decorative and vice versa. No matter how nice something might look there is simply no point to it if it does not communicate effectively. Design is not about making something look good, it is the basis for everything. You cannot escape it and it is far more important than most people will ever realise.
What do other people think Graphic Design is?
"Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors." - George Santayana
"Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty." — Emil Ruder
"If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful." - Adrian Frutiger
"To me designing has never been a job or profession. It’s a way of life, like a priest or rabbi." - Ephram Edward Benguiat
The following pieces of work help to sum up what graphic design is to me. Every piece communicates a clear message, there are no flippant pieces that just look nice because in my eyes that does not constitute graphic design. Like most people I appreciate good aesthetics but for me message is the number one priority.
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Now playing:
Duran Duran - The Chauffeurvia
FoxyTunesLabels: buzzit, graphic design, ppd
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This is my final resolution for the Speaking From Experience project. I'm really quite proud. The first part is a little kit. It comes in a box with a booklet detailing what to do with everything. It includes ear plugs, a CD of soothing music, lavender oil, sleeping pills, caffeine pills and an eye mask. Outside of the box there is a pillow and a blanket to make sleeping in the studio a comfortable experience. The kit is intended to fit into a locker so that it can be kept handy. People seem to really like it, a lot of the second years have commented on it. It was a lot of hard work but it I think it really paid off.
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Now playing:
Lightspeed Champion - No Surprise (For Wendela)/Midnight Surprisevia
FoxyTunesLabels: work
0 comments
This is my final resolution for the Speaking From Experience project. I'm really quite proud. The first part is a little kit. It comes in a box with a booklet detailing what to do with everything. It includes ear plugs, a CD of soothing music, lavender oil, sleeping pills, caffeine pills and an eye mask. Outside of the box there is a pillow and a blanket to make sleeping in the studio a comfortable experience. The kit is intended to fit into a locker so that it can be kept handy. People seem to really like it, a lot of the second years have commented on it. It was a lot of hard work but it I think it really paid off.